City marketing
City marketing is the central point of contact for actively shaping and marketing our city's image. Our task is to effectively communicate our city's unique strengths, lively cultural offerings, innovative business locations and high quality of life both internally and externally. We develop and coordinate strategies and projects that position our city as an attractive place to live, work, study and spend leisure time.
Together with citizens, associations, institutions and the local economy, we work to strengthen the sense of togetherness and further sharpen the positive profile of our city. The conceptual support of the city's external image in various media and the editorial support of central communication platforms are also part of our range of tasks.
